C/MEO Collective's Siham Elmawey Chats To E!

Posted on Jun 9th 2017


A frenzy of hair, makeup, broken zippers and last minute wardrobe changes, backstage at a fashion show is less glam, more manic than you might picture - especilly when it's minutes from showtime. But the best bit? The afterglow. 

C/MEO Collective Head Designer Siham Elmawey caught up with Ksenija Lukich for The Hype, presented by E! News Australia, moments after their stunning MBFWA Resort '18 Runway. Talking event prep, backstage atmosphere and the latest stars spotted in C/MEO, it's a must watch (so take a peek below).

Register your interest in the collections shown at MBFWA here + shop all the latest from C/MEO Collective now.

Words: Lucy Ahern